About The MPMB Team

About The MPMB Team2022-03-31T16:46:46+00:00

Rob Thorup, DDS

Dr. Rob Thorup

Dr. Rob Thorup is best described as an entrepreneur who happens to be a practicing Dentist. Dr. Rob attended Brigham Young University where he received a Bachelor of Science Degree in 1986. While attending BYU he worked as an Emergency Medical Technician for Valley Ambulance, and was one of the pioneers of the Timpanogos Mountain Rescue Team.

After graduating from BYU, he was accepted to the University of the Pacific, Arthur A. Dugoni School of Dentistry where he graduated with a Doctorate in Dental Surgery in 1989.

Dr. Rob has been a pioneer in dental technology and the business of dentistry. He has lectured nationally and internationally for many noteable dental companies including Patterson Dental, Dentrix, Henry Schein, and ADABEI, and has published articles on digital radiography, practice management software, and advanced case presentation with technology. He is co-developer of the products known as Guru Connect, TreatmentPRO, My Dental Docs, and My Dental Stats.

He is the Clinical Director and a Managing Partner at My Practice My Business. Dr. Rob has been sponsored to train dentists and their teams on “The Clinical Business of Dentistry” by Crest and Oral B, Henry Schein Dental, Patterson Dental, Wells Fargo, Straumann, Nobel Biocare, and Ivoclar Vivadent just to name a few.

Other accomplishments include: Corporate pilot, Utah Private Investigator, NRA Instructor, and youth mentor.

He is married to his wonderful wife Tracy, who is the General Manager at My Practice My Business, and is the father of eight awesome children.

Tracy Thorup

Dr. Rob Thorup

Tracy Thorup has been working in the medical and dental fields since 2003. Her experience in teaching, marketing, and managing dental offices have helped her, and her husband Dr. Rob Thorup, create “The Clinical Business of Dentistry” training courses. Tracy teaches dental teams how to offer the best quality of care to their patients, while also using state laws and dental insurance contracts to get paid fairly for the services they provide. Her passion to help Utah dental offices set in motion the efforts that resulted in Utah’s House Bill 359, which was signed into law in 2021.

Tracy is currently enrolled in the MBA Program at Brigham Young University and is actively working on new legislation in Utah and surrounding states. She works closely with the ADA coding department, Utah State Insurance Commission, and dental offices throughout the nation to help them finally reclaim the “forgotten profitability” in dentistry again.

Melanie Pina

Dr. Rob Thorup

Melanie Pina has a background with 20+ years in the medical field, specializing in billing and insurances.

Melanie enjoys spending time with her husband and her 6 children and son-in-law.  She also enjoys doing crafts and working in the yard.  She loves to travel and explore the outdoors.

Dave Mecham

Dr. Rob Thorup

Dave Mecham has a BFA degree in Illustration from Brigham Young University and has been spent a majority of his professional career in technology, where he has worked to bring good design and user experience to the online world.

In his free time, Dave can be found with his family, often enjoying the mountains near his home. He finds inspiration and energy in many outdoor pursuits, including trail running, fly fishing and backpacking trips.  His interests in art and other related creative ventures keeps him young at heart and always eager to see and experience new things.

Michael Geary

Dr. Rob Thorup

Michael received his Bachelor Degree from Brigham Young University. He is co-owner of The Treeline Group, which specializes in data and logic driven internet application design and development.

Michael is a skilled Architect/Developer with experience in all aspects of web-based applications, dynamic PDF generation/manipulation, database architecting, and data driven interactive multimedia.

Brett Aland

Dr. Rob Thorup

Brett received his Bachelor Degree in Information Technology from Utah Valley University. He is an experienced Web Developer with expertise in all aspects of web application development. Brett loves sports, especially BYU Cougar Sports and golfing. When not working, he can be often be found watching his kids play club soccer.

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