Learn Practical Dental Business Principles

Join us to delve deep into practical business principles that empower your practice’s growth while streamlining day-to-day operations. What sets us apart is our unwavering commitment to delivering actionable insights that easily integrate into your practice, empowering your growth from the outset. Led by seasoned professionals with real dental expertise, this course instills the confidence dental teams need to make informed business decisions.

  • Docs + Front Office

  • Live or Virtual

  • 2 CE credits

Course Benefits

Actionable Insights

Discover practical solutions that can be easily integrated into your dental practice right from day one. These insights empower you to make immediate improvements, fostering growth and efficiency.

Network Expansion

Forge valuable connections with other dental offices, creating an environment to exchange experiences and ideas. This networking opportunity expands your horizons, providing fresh insights and strategies.

Team Synergy

Enhance the communication and teamwork dynamics between your dental practitioners and front office staff. Through our course, you’ll cultivate a cohesive and collaborative environment that positively impacts patient care and practice operations.

Registration and Pricing

The fee not only grants access to our informative sessions but also covers dinner (for live participants) and essential reading materials to enhance your learning experience. Additionally, engage in our monthly challenges for a chance to win exciting prizes.

Registration Fee: $95
Limit: Two attendees per office.

“I attended a continuing education course through these guys last night and loved everything about it! It was honestly the first course I’ve gone to that has kept me engaged the entire time (and they provided a nice dinner).”

Mickell Larsen

“My Business My Practice conference was amazing! We learned so much and cannot wait to apply this in our offices! We highly recommended it for all dental offices!”

Marci Nicol

“Seminar was very informative, learned a lot and would recommend others to give My Practice My Business a try!”

Tien Huynh

Course Instructors

Dr. Rob & Tracy Thorup

Dr. Rob and Tracy teach dentists, and their teams, business skills, PPO contractual truths, and state laws that increase net practice profitability. They both were the architects of the Dental Leasing, Down-coding, and Bundling Protections Law in Utah, and continue to work on legislation that protects dentists and the patients they serve.


Course Schedule

Every month, we delve into a distinct topic centered around dental practice management. These interactive sessions offer a platform to not only exchange insights with fellow participants but also gain valuable perspectives from our esteemed guest speakers.

October 12, 2023 – From Rules to Revenue: Dental Laws Decoded

Discover how state laws can be your secret weapon against insurance hurdles and a pathway to patient-centered care. Don’t let reimbursements dictate your quality of service – learn to navigate, utilize, and champion state laws to shape your practice’s success.


November 16, 2023 – A Simple Guide to Dental Marketing

Elevate your marketing game as we dive into proven strategies that attract your dream patients and boost your practice’s success. From budget-friendly Google Ads to harnessing the magic of word-of-mouth, we’ll unveil the secrets to filling your schedule with eager smiles. Also, learn the art of in-house membership plans, ensuring patient loyalty while skipping the hassle of direct collections.



December 14, 2023 – Financial Wellness Rx: Create Realistic Goals

Join us as we delve into the art of realistic and attainable goal setting for your dental practice. Learn the secret formula behind understanding your direct operating costs and how they lay the foundation for your financial aspirations. Discover the power of carrying capacities and the strategic decisions they unveil.


January 18, 2024 – The Magic of a Great Patient Experience

Join us as we discuss a proven method to create a remarkable patient experience. Discover how to unlock the secrets of elevating patient satisfaction in your dental practice.



February 8, 2024 – Lead to Succeed: Mastering Dental Leadership

Transform your leadership skills in the dental realm. Learn how serving your team ignites the spark of great leadership and cultivates a culture of growth and excellence. Drawing wisdom from ‘Good to Great,’ we’ll explore the secrets of impactful leadership that elevate practices to new heights. Engage in unique challenges that bond your team and foster gratitude.



March 14, 2024 – From Vision to Success: Crafting Your Practice Mission

Explore the art of crafting both public and private mission statements that define your practice’s unique essence. Discover the power of your brand and how it sets you apart. Drawing inspiration from ‘The Power of Moments,’ we’ll delve into creating memorable experiences for both patients and team members.



April 11, 2024 – Talent Treasure Map: The Art of Attracting & Keeping Talent

Join us as we uncover the secrets to attracting and retaining top-tier talent in your dental practice. Navigate the intricate dance of salaries and bonuses, learning what truly works and why. Drawing inspiration from ‘The Coffee Bean,’ we’ll explore the transformative power of cultivating a positive workplace culture.



May 16, 2024 – The Truth About Joining a DSO

Discover the truths, myths, and crucial information that DSOs might not share upfront. We’ll navigate the corporate landscape, exploring what EBITA truly means and what DSOs might not reveal. Learn from the perspectives of investment experts, including the Merrill Lynch team, as we decode the pros and cons of DSOs.



June 6, 2024 – Retire Ready: Strategies for Dental Practice Longevity

Join us as we uncover the essential strategies for securing your dental practice’s future. From self-funding your practice to expertly positioning it for sale, we’ll guide you through the steps to ensure your retirement dreams become a reality. Learn the secrets to long-lasting success, whether you’re planning to step back or pass on your legacy.